Day Two - General Sessions – March 28, 2012

Day Two Themes Include:
Power, Cooling and Design Innovation

8:00
Registration, Continental Breakfast, Coffee & Tea

8:50
Summit Welcome and Chair Address

9:00
Opening Keynote:

Case Study- Terremark Worldwide
Deliver ROI through Best Practices in Energy Efficiency
Data centers consume a great deal of energy. The utility bill for our Miami collocation facility exceeds $1 million per month. Reducing data center energy consumption is good for the ecology and is economically wise as the return on energy reduction investments is often measured in months.

Through real world case studies, we will examine data center energy requirements, methods to reduce consumption, and means to measure the improvement facilitating cost/benefit justification.

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Ben Stewart
Senior Vice President, Facility Engineering
Terremark, a Verizon Company
9:45
10 for 7 Sponsorship Showcase

10:00
Building an Advanced Data Center

Case Study- NREL's Path to Efficiency
In 2010 the National Renewable Energy Laboratory (NREL) completed it model 220,000 square foot Research Support Facility (RSF) which contains 3,000 sq feet of data center space. In 2011 the RSF was awarded its LEED Platinum Rating and attained Net Zero operations with solar electric power. With the building fully operational and Colorado having one of its warmest summers on record, as of September 30th the RSF Data Center compiled a trailing 12 month PUE of 1.16. Learn how NREL built a better data center.

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Kevin Donovan
Data Center Manager
National Renewable Energy Laboratory
10:45
Refreshment Break and Exhibitor Meet and Greet

Power and Cooling IT Efficiencies

11:00
Optimize Air and Water Economizers for Peak POI
The use of air and water economizers has become a proven solution when trying to boost efficiency and lower energy costs. This session will give an overview of the economizer landscape, and will discuss the advantages new techniques can provide. Among topics addressed a focus will be given to:
  • Lowering energy usage
  • Decreasing wear and tear on standard HVAC systems
  • Effects on bottom line costs
  • Air, water and evaporative cooling innovations and technique

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    David Filas
    Data Center Engineer
    Trinity Health
    11:45
    Cutting Power, Cooling and Installation Costs with Liquid Cooling
    Liquid cooling for computer servers has historically required costly and/or complicated infrastructure in exchange for significantly lower electricity usage and higher power performance. GRC’s CarnotJet system offers the benefits of traditional liquid cooling with lower upfront costs. GRC will discuss three case studies from Texas companies that have rolled out the CarnotJet system. Case Studies Analyzed:
  • CGG Veritas, a publicly-traded oil and gas services company, Houston,TX
  • Midas Networks, Austin,TX
  • Texas Advanced Computing Center, Austin Tx

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    Christiaan Best
    CTO and Co-Founder
    Green Revolution Cooling
    12:15
    Networking Lunch

    1:15
    The Economics of Data Center 2.0
    Many in the datacenter industry claim that prefabricated modular datacenter designs have cost advantages over traditional builds, but few details are available on how much is saved or how the savings are actually achieved. There are several areas where there may be potential for cost savings from pre-fabricated datacenters, though not necessarily guaranteed or inherent. In addition to defining the segmentation of the next generation of datacenters (coined “Datacenter 2.0” by Jason and 451 Research), Jason will discuss what advocates claim are some of the basic cost advantages and more nuanced issues, 'myth bust' some asserted cost advantages, and explain areas where prefabricated designs may have extra costs not present in traditional builds.

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    Jason Schafer
    Research Manager, Datacenter Technologies
    451 Research

    Data Center Design innovations

    2:00
    Data Center Executive Panel
    The current state and future of the green data center
    Where are we in the push towards sustainable facilities, and where will we be in ten years? This interactive presentation will discuss the following hot button issues pertaining to the future of the fully efficient green data center:
  • Technical innovations and adaptations: Looking back on the last ten years of green equipment and building techniques
  • Cloud and virtualization really driving efficiency?
  • Projections for the future and a look at the next generation data center
  • Data center efficiency efforts at home and abroad

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    2:45
    10 For 7 Sponsorship Showcase

    3:00
    Afternoon Break

    3:15
    Can Optimizing the Total Cost of Ownership Lead to a Sustainable Data Center Design
    The data center industry has come to expect that in order to achieve a highly efficient and sustainable design, total cost of ownership (TCO) must be sacrificed. Although that can be a true statement, it need not always be so. There are measures that can be taken to help reduce the TCO for data centers. This presentation will look at some alternate methods of looking at TCO, including consideration for phased deployment, addition of carbon credits, and incentives by government and/or public utilities.

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    Vali Sorell
    Chief HVAC Engineer
    Syska Hennessy
    4:00
    10 For 7 Sponsorship Showcase

    4:10
    Green Storage - the Big Picture
    At least some of what you ‘know’ about “Green” IT is wrong. Re-thinking your Storage technology decisions to reflect environmental, economic, and engineering realities can make your data center more competitive. This talk will cover the three stages of any IT product life-cycle: “birth” (design/manufacture/install),”life” (operation across all load ranges, including idle and sleep), and “death/transfiguration” (recycle/disposal). Your decisions affect more than just product acquisition or operation; you own some life-cycle responsibility for your system. This session will dive into a multitude of topics pertaining to Green IT and Storage with a focus on the following three learning objectives:
  • Green: It is *not* just about electricity consumption! (Power and Energy are not the same, and they each affect costs differently.)
  • “Embedded” environmental and infrastructure costs may outweigh IT operational expenses in TCO calculations
  • How your designs should change to reflect real-world billing and charge back mechanisms

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    SW Worth
    Sr. Standards Program Manager
    Microsoft
    SNIA
    5:00
    Conference Concludes and Evening Networking Reception

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