Day One Overview

8:30AM Registration, Continental Breakfast
9:00AM Opening Remarks From the Chair
9:15AM Why Go Green? Industry Leaders Make their Case, Share Their Thoughts & Exchange Ideas As energy consumption is now a corporate responsibility, issues surrounding the data center aren’t just for the IT professionals anymore. It’s clear that there is no ‘magic bullet’ technology and progress is largely dependent on corporate commitment. Although 51% of companies have a green data center strategy, overall adoption of those strategies may be stalled. How can corporations proactively work towards a greener future? It appears that companies need clarity on how to define a green data center, how to plan them and how to put them into action. This session will address:
  • What are the benefits of greening the data center?
  • Do companies have the time & resources necessary to promote a green agenda?
  • Physical infrastructure & computing – yes, what does it mean to go green?
  • What forces drive us towards deciding on green data centers?
  • Where are the industry standards for green data centers?
  • Where have we seen the most progress
  • 10:15AM Broad Strokes/Big Picture: What Does Going Green Mean? What does going green in the data center mean? How much does it cost? Where do you start your greening process? The core of any green data center strategy is to maximize current facility, infrastructure and IT investments and couple them with energy conservation plans and policies. This session will lay out some general aspects of green data strategies such as:
  • Driving forces towards greening the data center
  • Basic benefits & tradeoffs
  • Green technologies and processes to consider
  • How organizations can navigate the changing technology landscape
  • How long does it take?
  • Management’s role
  • 10:45AM Morning Refreshments & Networking Opportunity
    11:00AM Energy First, Last and All the Stages in Between Anyone could argue that green data centers are really all about improving energy efficiency. And when we discuss energy efficiency and improvements in the data center, we hear terms like: Co-generation, UPS, power distribution, computing architecture, rack level monitoring and, perhaps the more familiar: hardware and software selection, cooling, airflow and server efficiency. The reality is, for everyone involved in the decision making process beyond the IT professional, some critical areas that need to be addressed when greening a data center are unfamiliar and technical. This session will highlight the foundational components that are addressed when improving energy efficiency in a data center. These include:
  • Efficiency metrics: (PUE, Power Usage Effectiveness, DCiE: Datacenter Infrastructure Efficiency) - The Green Grid
  • The factors that impact efficiency including: voltage, redundancy, power requirements, cooling, Cooling Airflow
  • What are considered best practices and what are the realities
  • Implementation issues
  • 12:00PM Organizations, Associations & Government Agencies This session is designed to familiarize professionals who will take the reins when greening a data center on where to look for assistance and where to find answers and important information such as:
  • The Department of Energy, Energy Star
  • The Green Grid
  • IEEE
  • USGBC
  • 80plus
  • Uptime Institute
  • State agencies
  • 12:30PM Luncheon for Speakers, Sponsors & Delegates
    Afternoon Concurrent Sessions: Choose Track “A” or “B”
    Track A Track B
    1:15PM Infrastructure & Communications: Getting Out From under Cramped, Dark and Confusing In information technology and on the Internet, infrastructure is the physical hardware used to interconnect computers and users. Infrastructure includes transmission, media, and includes telephone lines and cable.The communications process includes communications capabilities into software-enabled business procedures, applications and technologies. This involves communication between applications and between applications and humans. Greening the data center infrastructure involves addressing temperature, power and fire protection, greening data center communication involves optimizing communication processes. This session will cover:
  • Application delivery devices
  • Network integration
  • Space and planning: Both current needs and future growth
  • Budget impacts of upgrades
  • Hackers, Attackers & Cyber Security: Data Priorities & Information Assurance in Green Data Center Planning Yes, there are ways to increase protection and reduce operational costs where security issues are concerned. One way to achieve this is to consider data priorities and information assurance at the very beginning of your green planning process. A well thought-out defense strategy includes multiple layers of security and different overlapping technologies. This session will address:
  • Physical security and environment controls
  • Application protections and controls
  • Power supply UPS
  • Backup systems
  • Storage utilization
  • 2:00PM Initiating and Following through on a Disaster Recovery Plan Disasters come in many forms and disasters can be, well disasters. They can be natural occurrences such as floods, earthquakes, snow storms or they can be random events such as fires, power outages and surges, hardware failures and software/firmware errors as well as human caused events. Yes, there are ways to increase protection and reduce operational costs where there are security issues. The keys to disaster recovery data protection planning include determining: • What you need to protect?• How quickly you need to recover lost or damaged files?• What level of risk you are willing to take?• Should mission critical data be stored off site? Green Storage & Backup: Is It a Reachable Goal? Are there strategies that can be implemented to create green storage & back up? The lack of proper backup and storage creates a huge vulnerability for any company; however, the cost and upkeep of backup and storage can easily exceed its actual usefulness. Adopting green storage practices is all about trying to save storage operation costs while also making a positive impact on the environment. Some of the issues that will be addressed in this session include:
  • Tiered storage
  • Thin provisioning
  • Data deduplication technology
  • 2:45PM 5 Quick Steps to take that Can Reduce Energy Consumption in your Data Center Today companies find that they are faced with higher energy costs and smaller IT budgets. Finding ways to improve energy efficien-cies in the data center and create huge savings that can balance out this quandary. There are, however, challenges inherent to improve-ments in data center energy efficiency. Finding ways to green your data center that do not require costly infrastructure upgrades are a godsend. This session presents 5 ways that energy consumption can be reduced without the requirement of costly investments.
  • Addressing power supply by measuring and tracking energy usage
  • Defining a process for equipment inventory and standards
  • Taking advantage of rebates and incentives
  • Finding value and return with low tech solutions for improved airflow
  • Temperature/humidity control and water cooling options
  • Developing and outfitting a Master Plan for a Green Data Center Space, facilities, infrastructure, hardware, servers, capacity and requirements all are key issues that need to be addressed when a company defines their data center strategy. How are you going to tie your data center’s capacity with your company’s growth trajectory? And how can minimize capacity without compromising performance. This session will cover creating a master plan and creating a pathway for implementation of that master plan. Topics include:
  • Defining overall needs and power demands
  • Current technology and anticipated future technology
  • Energy philosophy
  • Consolidation and decentralization
  • Emergency operations and risk needs
  • Costs and summary
  • 3:30PM Afternoon Refreshments & Networking Opportunity
    3:45PM Green Retrofitting that Can Improve Capacity & Efficiency in your Data Center Before investing in capital improvement, it makes perfect sense to determine if you are achieving maximum capacity and efficiency with your existing equipment. While retrofits can be difficult and challenging to manage. Understanding the pitfalls and road blocks may ease some of the frustrations that can be encountered. This session will detail steps to retrofitting a data center. How Economics, Regulation and Resources are Impacting Corporate Data Strategies
    4:30PM From Creation to Deletion: Data Center Life Cycle Management Information lifecycle management is the complete approach to managing the flow of data from its creation until the time that it is deleted. In this difficult environment, addressing lifecycle man-age has increased in importance. Additionally, and in part due to increased legislation, data management is front and center when it comes to how companies must deal with their data. This session will explore the basic questions that managers need to answer in their quest for improved life cycle management such as: • How valuable is your data? • How capable is your storage strategy?• How expensive is your storage?• How can you best address business continuity and regulatory compliance? • Cost and capabilities of storage tiers: Capital outlay, training, etc. Case Study
    5:15PM Day One Concludes